The tools we use

The framework we build every site on. Astro ships almost no JavaScript by default, so pages load in about a second instead of the several a typical WordPress theme needs. Faster pages rank better and turn more visitors into calls, which is the whole point.

Why we moved off WordPress →

Where every site we build is hosted. Cloudflare serves your pages from the edge, close to whoever is loading them, so the site stays fast and online whether it is one visitor or a thousand. It also costs next to nothing to run, so there is no fat hosting bill to pass on to you.

A working reference for the colours, type, UI elements, components and section patterns we use when building pages. It keeps the details consistent and gives us a library of proven building blocks to draw from.

How the enquiry forms on our sites reach you. A new enquiry lands straight in your inbox the moment someone hits send, with no database to hack and no plugin to break. Simple, and it just works.

How we see what your site is actually doing: where people land, where they drop off, and what leads to an enquiry. We set it up properly so the numbers mean something, then read them for you instead of handing over a login you never open.

How we understand the journey behind the numbers: useful clicks, conversion funnels, privacy-masked session replays, heatmaps and real-world page performance. It respects the site analytics settings, keeps form entries masked, and helps us fix friction instead of guessing.

The free listing that puts you on Google Maps and in the local pack when someone searches your trade nearby. For most local businesses it is the single biggest source of calls, so we make sure yours is filled out, verified, and pulling in reviews.

How we put you at the top of search the day you need work, not months down the track. We build the account around the jobs worth the most to you, track every call and form, and shift budget toward what actually books jobs.

See how we run Google Ads →

Where we pull the market data Google will not hand over: the ads your competitors are running right now, what they are posting, and who is chasing the same jobs as you. It puts hundreds of data sources behind one interface, so when we plan your ads or your next batch of pages we are working from what is actually happening in your market, not a hunch.