// LEGAL
Privacy Policy
How Web Blend handles the information you share with us and the limited first-party reporting we use to improve this site.
Last updated: 5 October 2026
Web Blend is a trading name of The Trustee for Luke & Georgie De Vries Family Trust (ABN 44 263 057 507), based in the Northern Territory, Australia. This is a plain-English summary of how we handle the information you share with us.
The short version
Web Blend builds websites, video and Google Ads for service businesses. We collect personal information mainly when you enquire with us. When you send an enquiry, it arrives with a short record of your visit (the pages you looked at, how you found us, your device and any calculator results) so we can reply properly the first time. For visitors in Australia only, we also keep our own first-party record of how pages, offers and forms on this site are used, so we can find and fix what gets in the way. It never includes what you type into a form, and you can switch it off with “Analytics settings” in the footer. We don't sell your information, and you can ask us to delete what we hold about you.
What we collect
- What you send us. When you use an enquiry or audit form or email us, we receive details such as your name, business, website, email, phone number, message, audit order information and any read-only reports, exports or business materials you choose to provide so we can respond, prepare a quote or provide the service you requested. Do not send passwords, authentication codes or secret keys.
- Your visit, attached to your enquiry. While you browse, this site keeps a small first-party record in your browser's own storage: the page you first landed on and when, which page or search brought you here, the pages you viewed this visit and roughly how long you spent on each, how many times you have visited, your device type, browser and screen size, your time zone, any campaign or ad-click identifiers in the link you arrived on, and the results of any calculator you used on this site. It does not contain your name or contact details. This record stays in your browser while you browse and is never read by advertising or analytics tools. It leaves your browser only when you press send on one of our forms, or when you leave the audit details step part-way as described below. Either way it is attached to that enquiry so we can see what you were looking for and reply with the right answer. It expires after 90 days of inactivity, and you can clear it at any time by clearing this site's data in your browser. The full field list is published in our article on how our forms work. It is separate from the site behaviour reporting described below.
- Partly completed audit details. On our Website & Ads Audit page, the Your details step saves what you have entered once you have typed a valid email address or phone number, even if you do not press Continue. If you stop typing for a minute or leave the page, the name, website, email and phone number you typed, together with the visit record described above, are emailed to us once so we can follow up and help you finish. Nothing is sent before you have typed an email address or phone number, it is not treated as an order, and no payment is taken. The form says this beside its button. If you would rather we did not contact you, reply to our email or contact us and we will delete it.
- Exit offers. Some pages show a short offer (a free review, plan or check) when you go to leave. It is a normal enquiry form: if you fill it in, it is handled exactly like the contact form above, and if you close it, we remember that choice in your browser so it stays away for seven days. For visitors in Australia, site behaviour reporting also records that the offer was shown, how long it was visible and whether you closed it.
- Free tools. When you use one of our free tools, we record the website address you checked, the business type you typed in, the numbers you entered and your approximate location (city, region and country) to improve the tools, and we don't store names, emails or IP addresses with it.
- Standard server logs. Our hosting provider may record basic request data (IP address, browser type, timestamp) for security and reliability. We don't tie this to an identifying profile.
- Website analytics. We use Google Analytics 4 (through Google Tag Manager) to understand pages viewed, devices, traffic sources and useful actions such as quote-button, phone and form-success events. For visitors in the EEA, UK or Switzerland this only starts after you accept the analytics notice. We do not identify visitors from enquiry details or send form entries to analytics.
- Site behaviour reporting. For visitors in Australia only, this site records how its pages, offers and forms are used and sends that to our own Living Sites reporting system, stored on Cloudflare. It records which of our pages you viewed (as our own page labels, not full web addresses), whether an offer popup was shown, how long it was visible and whether you closed it, and whether you viewed, started or tried to send a form. If a form shows an error, it records which field and the type of error, such as a missing or badly formatted entry. It also records whether our form delivery provider confirmed that your enquiry was delivered. These events are grouped under a first-party session code that lasts only for that browser tab. It does not record what you type into any form or the full web addresses you visit, it does not use your IP address or browser details to recognise you, and it does not link your visits across devices. It is not joined to any enquiry you send. We keep the detailed records for 90 days and summary totals for up to 13 months. Only Web Blend staff see the reports, and they are not sent to Google, Meta or any other analytics or advertising service. Our hosting provider checks which country your connection comes from, and if it is not Australia, nothing is recorded, even if you accept analytics.
- Advertising measurement. When enabled, Meta Pixel records page views and confirmed enquiry events so we can measure ads and build campaign audiences. Our server-side Meta Conversions API integration can send a confirmed lead or paid-audit event with a shared identifier for deduplication. It may include browser details, ad click identifiers and contact details that are normalised and SHA-256 hashed before they are sent to Meta.
What an enquiry tells us
A form you send us carries what you typed, plus the visit record described above. In practice that means the notification we receive says things like: found us through a Google search, first landed on the missed-call calculator on a Tuesday evening, read the automation and pricing pages, spent about four minutes on the site, on an iPhone, calculator said roughly $50,000 a year in missed calls. We use that to answer the question you actually had, not to profile you. The same record is copied into the customer relationship system where we manage enquiries, so whoever replies has the same context. We do not join it to advertising profiles, and we do not use it for anything other than handling and following up your enquiry.
AI visibility checker
The readiness scan sends your website URL to our server to fetch public website files. The optional live-answer sample sends the three questions you approve and your approximate Australian city to Anthropic for web search. Business names and the domain you enter are matched against its answers by our server. Do not put personal or confidential information in prompts. The optional homepage clarity test sends up to 5,000 characters of public homepage copy to Anthropic.
We do not publish or save these tool reports in our application database. They remain in your browser unless you download them or send us an enquiry. Cloudflare and AI providers may process or retain request data under their own policies. We use daily keyed hashes of the connecting network address to limit paid API use; we clear records older than seven days on subsequent successful runs. Those hashes are not sent to analytics. Consented tool analytics record event names and limited counts, not entered URLs, business names, prompts, answers or contact details.
How we use it
We use your information to reply to your enquiry, give you a quote, deliver the work you've engaged us for, and keep you updated on it. For visitors in Australia, we use site behaviour reporting to see where our pages, offers and forms work well or cause trouble, and to fix them. We may also use site activity to measure our advertising and create or exclude campaign audiences. We do not sell your personal information.
Your choices
You can opt out of analytics at any time with “Analytics settings” in the footer (visitors in the EEA, UK or Switzerland are asked first via the analytics notice). Rejecting or withdrawing stops analytics, ad measurement, advertising measurement and site behaviour reporting from that point on. If your browser sends a Global Privacy Control signal, we don't run site behaviour reporting. Site behaviour reporting only runs for visitors in Australia, and accepting analytics does not turn it on anywhere else. For visitors in the EEA, UK or Switzerland, the visit record is kept in memory only, and not saved between pages, until you accept the notice. You can also ask what personal information we hold, request a correction, or ask us to delete it through the contact page.
Changes
We may update this policy as the business grows. The date above shows when it last changed.
Contact
Questions about this policy? Reach us through the contact page or at [email protected].