// SEO FOR TRADIES
A one-off SEO project from $3,500. We research what your customers actually search, build the pages that answer it, fix what is holding the site back, and hand the whole lot over. Defined scope, a start and an end, no monthly retainer.
// WHAT IT ACTUALLY MEANS
Most SEO advice is written for businesses selling to the whole country. A trade business sells to the people inside a driving radius, usually at the exact moment something has gone wrong. Four things change because of that, and they change the whole approach.
Nobody with a blocked drain cares who ranks in Sydney. Google builds a different first page depending on where the phone is standing, so the job is winning a map pack and a handful of results inside your service area, not a national leaderboard.
Directories and lead resellers hold a lot of the first page for trade searches. They are not tradies, they are middlemen selling your enquiry to three of your competitors. Beating them means being more specific about the job and the suburb than a directory ever bothers to be.
A large share of trade searches happen with water on the floor, no power in the house or a job that has to happen today. That person does not read a 2,000 word article. The page has to answer, prove and hand over a phone number fast.
A trade keyword doing a couple of hundred searches a month looks tiny next to an ecommerce term. One of those searches can be a hot water system replacement or a full rewire. Chasing traffic volume is the wrong game; chasing buying intent is the right one.
// THE SCOPE
What people in your area actually type, what already ranks for it, and which of those searches are winnable rather than just flattering. You get the list before anything gets built.
A page for each service you want to be found for, mapped so the pages support each other instead of competing. We also decide what gets rewritten, merged or removed.
Titles, headings, body copy, schema and internal links written for the search and for the person reading it. Built on the site, not bolted on as a plugin setting.
Speed, mobile layout, indexing, crawl errors and structured data. The unglamorous work that stops good pages from ranking at all.
Categories, services, service area, photos and the review path, set up properly. For most trades the map pack is worth more than the blue links above it.
Search Console, analytics and conversion tracking wired up in your accounts, plus a written record of everything done and a plain list of what to do next.
// THE PROCESS
You know at every stage what has been finished and what is next. A bigger plan with more services or more locations takes longer, and we tell you that up front rather than quietly stretching it out.
Week one. We pull what you rank for now, what your competitors rank for, and where the site is losing visibility. You approve the keyword list.
Week one to two. We map every page the plan calls for, what gets built new, what gets rewritten, what gets merged. You sign off before a word is written.
Week two to five. Pages get built and written, technical fixes go in, schema and internal links go on, everything gets checked on a phone.
Week five to six. Google Business Profile, service area, categories, the review path and the citations that back up your name, address and number.
Week six. Tracking confirmed, a written record of what was done, and a plain list of what to keep doing. The project is finished and you own all of it.
// AFTER HANDOVER
This is the part most SEO offers go quiet on, so here it is in plain terms. The project ends. Here is exactly what you are left holding.
// THE ALTERNATIVES
There are only really four options in front of you. Here is where each one lands, including the two that do not involve paying us.
| WHAT YOU WANT | WEB BLEND PROJECT | CHEAP MONTHLY RETAINER | DO IT YOURSELF | DO NOTHING |
|---|---|---|---|---|
| Know the total cost before you start |  From $3,500, fixed |  Open-ended, month on month |  Cheap in cash, not in hours | Costs nothing |
| Someone actually does the work | Built, written, wired up | Depends who you got | All of it lands on you | Nothing gets done |
| You own the work at the end | Your domain, your accounts | Ask before you sign | Yours already | Nothing to own |
| Built for how trade searches behave | Per service, per area | Varies wildly | If you know the pattern | Not covered |
| Keeps working after you stop paying | The assets stay live | Output stops with the fee | Only what you finished | Nothing to keep |
| BEST FOR | Trades who want it built properly once | Businesses who want someone on it monthly | Owners with time and patience | Trades whose phone rings enough already |
// PICK YOUR TRADE
The search behaviour changes a lot between trades, and again between a city and a regional service area. These pages go deeper on the version that applies to you.
Emergency search, blocked drains and burst pipes, and beating the directories that sell your enquiry on.
// BY TRADE SEO for electriciansSwitchboards, safety switches and no-power callouts, plus the licence and compliance signals that matter.
// BY LOCATION SEO DarwinRanking inside a small, tightly contested market where the map pack does most of the heavy lifting.
If the site itself is the bottleneck, start with a conversion website instead and layer the search work on afterwards. Every price we quote sits on the one ladder, and you can see the whole thing on our pricing page before you talk to us.
// QUESTIONS
Still deciding whether search is the right spend for your business right now? Ask us directly and we'll tell you honestly, even when the answer is not yet.
Get in touchOur SEO projects start at $3,500. That is a one-off price for a defined scope, not a monthly retainer. The exact number moves with how many services and locations the plan calls for, and you get that figure in writing before any work starts.
No. It is a project with a start, a scope and an end. Around six weeks from go-ahead to handover for a typical build. When it is finished you own the work and there is no ongoing fee attached to it. If you later want us publishing new pages or watching Search Console every month, that is scoped separately and you choose it deliberately.
A conversion website starts at $2,800 and is built to turn the visitors you already get into calls. The SEO project is that plus the research, the page architecture, the technical work, the local profile work and the tracking that go into earning those visitors from search in the first place. It is more work, so it costs more.
Months, not days. New pages need to be crawled, indexed and then tested by Google against whatever already ranks. Local and map pack movement usually shows first, competitive service terms take longer. We will not promise you a position or a date, because anyone who does is guessing.
Not always. If your site is fast enough, editable and can take new pages, we work with what you have. If it is slow, locked down or built on something that fights back, a conversion website is the better first spend and the SEO work sits on top of it afterwards. We tell you which one you are before you pay for anything.
No, and be careful with anyone who does. Nobody controls Google. What we can commit to is the scope: the pages, the technical work, the local setup and the tracking all get built and handed over, and you can see exactly what was done.
// READY WHEN YOU ARE
Tell us your trade, your service area and the jobs you want more of. We'll come back with the keyword list, the page plan and one fixed price. No retainer, no lock-in, no jargon.
Get a fixed scope and price