Lead generation costs two things: the ad budget that goes to the platform, and the fee to run the system. The number that matters is cost per booked job.
- It is a system, not one thing: ads, a page built to convert, follow-up so leads do not go cold, and reviews so people trust you.
- Always ask which cost a price covers. A cheap management fee on a badly built system still wastes your ad budget every week.
- Trade, area, competition and how many jobs you want all move the number, so no honest agency quotes a fixed price sight unseen.
- Two tradies can spend the same and get very different results, which is why the monthly total on its own tells you little.
- Web Blend charges one fixed monthly fee with the ad budget separate and yours, and you own the accounts, data and leads.
Keep asking about it in
Quick answer: Lead generation for a tradie costs two things: the ad budget that goes to the platform, and the fee to run the system that turns clicks into booked jobs. What you pay depends on your trade, your area, and how many jobs you want. The number that matters is the cost per booked job, not the monthly total on its own.
Lead generation is a system, not one thing
When a tradie says “lead generation”, they usually mean one system with a few moving parts. There are ads to get in front of people. There is a landing page built to turn a click into an enquiry. There is follow-up, so a lead does not go cold before you call. And there are reviews, so people trust you enough to book.
Each part costs something to build and run. When you price lead generation, you are pricing the whole system, not just the ads.
The two costs: ad budget and management
Every lead system has two costs. First, the ad budget, which is money that goes straight to the platform each time your ad is shown or clicked. You set this, and it can go up or down. Second, the management fee, which is what you pay a person or agency to build the system and keep it working.
When you see a price for lead generation, always ask which part it covers. A cheap management fee on a badly built system still wastes your ad budget every week.
What makes it cost more or less
There is no flat price for lead generation, because a few things move the number up or down.
- Your trade. Some trades are more competitive, so clicks cost more.
- Your area. A big city with lots of tradies bidding costs more than a quiet regional town.
- Competition. The more businesses chasing the same searches, the higher the price.
- How many jobs you want. More jobs need more budget to reach more people.
Because of all this, no honest agency can give you a fixed price before they look at your market. What they can do is tell you a realistic starting point.
Why cost per booked job matters more
Two tradies can spend the same each month and get very different results. One turns clicks into booked jobs. The other pays for clicks that never call, from the wrong suburb, or from people just browsing.
That is why the monthly number on its own tells you very little. What matters is the cost per booked job: how much you spent to win work you can actually invoice. A smaller budget run well often beats a bigger budget run badly.
How Web Blend prices our lead system
We charge one fixed monthly fee, agreed before we start. That fee covers building and running the whole system: the ads, the landing page, the follow-up, and the reviews. Your ad budget is separate and stays yours, going straight to the platform, so you always know what you pay us versus what you spend on ads.
You own everything. The accounts, the data, and the leads are yours and stay in your name. Each month we show you the real numbers, including your cost per booked job, so you can see exactly what your money is buying. You can see how the fee is set out on our pricing page.