// GUIDES

Straight answers on getting found and booked

Plain-English guides on websites, video and Google Ads for trades and local service businesses. What works, what it costs, and how to turn clicks into booked jobs. No jargon.

// LATEST

Guides and how-tos

Reddit Resources

Airtasker for Tradies: What Reddit Actually Says (2026)

What tradies on Reddit report about Airtasker: the race to the bottom on price, the real service fee tiers, the insurance gap, and how it compares to hipages.

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Reddit Resources

Bark.com Reviews: The Verdict for Australian Tradies (2026)

What Reddit and Australian reviewers report about Bark.com: the credit system, response-rate complaints, refund friction, and the real cost per booked job.

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Websites

GoDaddy Website Builder Discontinued (2026): What Happens Now

GoDaddy discontinued its AI Website Builder on 31 July 2026 and moved customers to Websites + Marketing or Airo. What changes, what to check, and your options.

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Reddit Resources

Localsearch Reviews: What Australian Businesses Say (2026)

Searching Localsearch reviews on Reddit finds the wrong companies. Here is what Australian businesses actually report, plus the contract terms in writing.

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Lead System

Facebook Ads Stopped Working? 2026 Meta Targeting Changes

Ad sets using deprecated interests stopped delivering on 15 January 2026. How to spot a dead ad set, what Meta changed, and how to rebuild your targeting.

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Reddit Resources

ServiceM8 vs Tradify: What Tradies on Reddit Actually Say (2026)

ServiceM8 vs Tradify compared from real Reddit threads: per-job vs per-user pricing in AUD, iOS vs Android, who each suits, and the switching friction.

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Automation

Simpro Price Increase (2026): What Tradies Are Reporting at Renewal

Simpro no longer publishes pricing, and tradies report multi-year renewal lock-ins with compounding annual increases. What to check before you sign.

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Websites

Squarespace Price Increase 2026: What Australians Now Pay

Squarespace raised prices by up to 26% in July 2026 with no announcement, and legacy renewals reprice from 12 August. What Australian site owners should check now.

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Reddit Resources

How Much Does a Website Cost in Australia? The Reddit Answer (2026)

Reddit quotes anywhere from $50 a month to $20,000 for the same website. What each price band actually buys, what cheap hides, and what to ask any quote.

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Local SEO

Is Yellow Pages Shutting Down in Australia? (2026)

Yellow Pages is not gone yet. Owner Thryv is ending print by December 2028 and winding down its directory business. Here is the verified timeline.

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Reddit Resources

Is Hipages Worth It? What Tradies on Reddit Say (2026)

What tradies on Whirlpool and Reddit report about hipages: the real cost per booked job, credit complaints, shared leads, and what to run instead.

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Reddit Resources

Website Held Hostage? How to Get It Back in Australia (2026)

Website held hostage? Reddit is where this gets asked. The order to reclaim your .au registrant record, EPP code, hosting, CMS admin and DNS, and when to rebuild.

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Reddit Resources

Is SEO Worth It for Small Business? Local Yes, Retainers No (2026)

The straight answer, backed by what Reddit and Whirlpool actually say: local SEO pays for itself, open-ended monthly retainers usually do not. Here is where the line sits.

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Local SEO

Google Business Profile Not Showing Up? 6 Reasons

Your Google Business Profile exists but nobody finds it. Here are the six most common reasons a listing goes quiet, and how to check which one is yours.

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Google Ads

SEO vs Google Ads for Tradies: Which One Should You Do First?

SEO builds slowly and comes from a properly built site. Google Ads costs per click but starts booking jobs this week. How to think about the order.

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Google Ads

Why Are My Google Ads Leads Going to Competitors?

Your Google Ads account is spending money and the jobs are still going to the next tradie. The real reasons, from bidding to tracking, and how to fix them.

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Websites

Why Is My Website Not Getting Leads?

Your website not getting leads is actually two different problems: nobody is finding it, or people find it and leave. Here is how to tell which one you have.

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Reddit Resources

Google Local Services Ads Australia: What We Know (2026)

What tradies on Reddit say about Google Local Services Ads, why AU discussion is thin, and what the overseas experience means once LSA lands here.

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Websites

How Much Does Web Design Cost in Darwin?

Web design in Darwin runs from $495 for a single page to several thousand for a custom build. Here is what drives the price and what you actually get.

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Reddit Resources

Missed Call Text Back: Most Callers Ring the Next Tradie (2026)

Missed call text back, judged on what tradies report on Reddit and Whirlpool: the setups that save jobs, the wording that reads as spam, and what it costs to run.

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Reddit Resources

Oneflare Alternatives Tradies Actually Recommend (2026)

Oneflare closed in June 2026. The honest alternatives tradies discuss: hipages, Airtasker, ServiceSeeking, or building your own lead source. Pros and cons.

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Reddit Resources

Oneflare Has Closed: What It Means for Tradies (Reddit's Reaction)

Oneflare closed on 30 June 2026 after Airtasker retired the brand. What happened, what tradies are asking, and where your leads should come from now.

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Reddit Resources

ServiceSeeking Review: What Tradies Actually Report (2026)

What tradies on Whirlpool and ProductReview report about ServiceSeeking: shared leads, price-shoppers, real costs, and when the platform makes sense.

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Reddit Resources

What Reddit Really Says About Tradie Marketing (2026)

An honest summary of what tradies actually say about marketing on Reddit, Whirlpool and Facebook groups: lead platforms, agencies, reviews and what works.

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Lead System

Buying Leads vs Generating Your Own: What Works Better for Tradies?

Buying shared leads is fast but you compete on price and rent the channel. Generating your own is slower to set up, but the leads are yours to keep.

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Google Ads

What Is a Good Cost Per Lead for a Plumber or Electrician?

There is no universal good cost per lead. How to work out the right number for your plumbing or electrical business from your job value and close rate.

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Google Ads

Google Ads vs Meta Ads for Tradies: Which One Gets You Jobs?

Google Ads catches people searching for your trade right now. Meta ads interrupt scrollers instead. Which one to run first, and when to use both.

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Reviews

How Many Google Reviews Do You Need to Win Jobs?

How many Google reviews a trade business needs is not a magic number. What wins jobs is enough recent, genuine reviews to look the safe choice.

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Lead System

How Much Does Lead Generation Cost for Tradies in Australia?

What lead generation really costs a trade business: the ad budget, the management fee, and what makes the price go up or down for your trade and area.

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Reviews

How to Ask Customers for Reviews Without Being Awkward

How to ask happy customers for a Google review in a way that feels natural, not pushy, with simple templates you can copy and use today.

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Lead System

Lead Gen Agency vs Doing Your Own Marketing: Which Wins?

Running your own marketing or hiring a lead gen team? The honest comparison on time, skill, consistency and the real cost of doing it yourself.

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Google Ads

Google Guaranteed in Australia: Not Available Yet (2026)

Google Guaranteed and Local Services Ads are not available in Australia. What the product is, the eleven countries it runs in, and what to do here instead.

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Reviews

Responding to a Bad Review: Scripts That Save the Job

A bad Google review does not have to cost you work. How to reply without making it worse, with copy-paste scripts for the four situations tradies face.

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Automation

Why Tradies Lose Jobs to Missed Calls (and What It Costs)

Missed calls quietly cost trade businesses booked jobs. Here is why it happens, what it really costs you, and the simple fix that stops leads walking.

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Websites

WordPress vs Custom Build: Which Should Your Trade Business Choose?

WordPress and a hand-coded custom build compared on speed, five-year running costs, SEO, security and upkeep, and which kind of trade business each one suits.

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Websites

How Much Does a Tradie Website Cost in Australia?

What a tradie website really costs, from cheap templates to custom builds, what drives the price, and how to avoid paying for a site nobody finds.

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Google Ads

How Much Do Google Ads Cost for Tradies?

What Google Ads really cost a trade business: the ad budget, the management fee, and why cost per lead matters far more than your daily spend.

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Websites

Do Tradies Actually Need a Website in 2026?

With Google Business Profile and word of mouth, do tradies still need a website? Yes, the one place online you fully own that keeps winning jobs.

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Video

Can You Film a Good Business Video on Your Phone?

Yes, a modern phone shoots video good enough for ads and your website. What actually matters: light, sound, framing and a script, and what to leave to us.

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