// AGENCY SECOND OPINION
Is my SEO agency doing anything? You can answer it by comparing what you pay for with the records Google keeps for your business: Search Console, Google Ads change history and your Google Business Profile. Run the 15-minute check below, score your agency on 10 questions, or have Web Blend check for you with a $290 + GST Agency Second Opinion. We run Google Ads, SEO and GoHighLevel in-house for Australian trade businesses, from Darwin.
Updated October 2026
// START HERE
Every SEO or Google Ads job leaves a record. You don’t need to understand the work to see whether it happened. You need your own logins and 15 minutes.
// THE REPORT
A report is there to answer four questions:
Rankings, traffic and impressions are fine as supporting numbers. On their own, they don’t tell you whether the phone rang. A report can look busy every month and still never say what you got back.
The fix usually starts before the first invoice: agree in writing what “working” means. Calls and forms from Google, counted the same way every month.
// GOOGLE ADS
The same check works for ads, and it’s faster. Google Ads keeps its own record of every edit, so an account nobody has touched for months is easy to spot. Look at three things:
For a full check of the ads themselves, see our Google Ads audit for tradies.
// NO RESULTS
Sometimes the work is happening and the results still aren’t. That’s a different problem, and it has three answers.
If you’re still weighing whether SEO suits your business at all, this guide to judging SEO costs covers it.
// FREE SELF-CHECK
Ten questions on logins, reports, changes and contract terms. Score each one: Yes is 0, Not sure is 1, No is 2. Nothing is sent anywhere. Your score shows below as you answer.
Answer all 10 to see your score out of 20.
Whoever owns your Google accounts and domain decides what happens when you change agencies. Don’t give notice yet. Work through the free marketing account ownership checklist, then ask your agency for owner access as routine housekeeping. If they say no or go quiet, that’s a job for our Account Recovery ($490 + GST).
Keep them. At your next catch-up, ask for three things: the pages changed in the last 90 days, last month’s enquiry count and their plan for the next 90 days. Score them again in three months.
That doesn’t mean your agency is doing nothing. It means you can’t tell. Email them this week for the same three things, plus a written definition of “working”. If the answers are thin after two weeks, get a second opinion. Started with them less than three months ago? It’s early. Ask for their 90-day plan before you judge them.
Several things you’re paying for can’t be seen from where you sit. Get the records checked with a second opinion before you pay again. If you’ve already decided to leave, read how to switch without losing rankings before you give notice.
// WE CHECK IT FOR YOU
The Agency Second Opinion is a $290 + GST check of whether your current agency is doing the work you pay for. We log in with the access you give us, compare the records with what your report says, and give you one verdict: keep, fix or leave.
If your agency is doing the work, we’ll tell you to keep them. We sell marketing too, so you should know that up front. It’s why the verdict sticks to what the records show, and why “keep them” is an answer we give.
We don’t sell SEO retainers ourselves. Our SEO is a one-off project from $3,500 + GST, not a monthly retainer.
// WHAT WE CHECK
// PRICING
One fixed fee of $290 + GST, paid through a secure Stripe checkout. The $290 + GST is credited once per business against the first month of any Web Blend monthly plan signed within 30 days of the audit.
It’s our Website & Ads Audit pointed at one question: is your agency doing the work? Same price, same terms, and it shows as the Website & Ads Audit at checkout.
Cancel before we start for a full refund. If we miss the delivery time for reasons within our control, choose a new time or a full refund.
If you move to us: month to month, and you own every login. See our prices.
A recorded Loom walkthrough of what the records show, with a transcript A second video with the verdict: keep, fix or leave, and what to do first Both videos are yours to download and keep Delivered by 5:00 pm ACST the next business day after payment and after we receive the access we need A 15-minute walk-through call // FIT
Locked out already? Start with the free marketing account ownership checklist or our Account Recovery ($490 + GST).
You started with the agency less than three months ago on new pages or a new campaign. It’s early. Run the 15-minute check, ask for their 90-day plan, and come back if the answers are thin. You’re locked out of your own accounts. Get them back first with Account Recovery, or start with the free marketing account ownership checklist. You want a free audit. We don’t review websites or ads for free. The scorecard on this page is free. You need an expert report for a dispute or tribunal. This is a business check, not legal or expert evidence. // QUESTIONS
Not sure the second opinion fits? Ask below before you pay.
Ask a questionCheck the records, not the report. Google Ads change history, Search Console and your Google Business Profile all show what changed and when. Ask your agency for the URLs of every page changed in the last 90 days. If they can’t list them, or the records are empty, they probably aren’t doing much.
Not necessarily, but you can’t tell from graphs. A useful report shows enquiries, where they came from, what changed and what’s next. If yours shows only rankings and traffic, ask for calls and forms from Google each month. If nobody can count them, that’s the problem to fix first.
New pages can appear in Google within weeks and take months to settle, depending on how contested the search is. “SEO takes time” is true, but it should still leave a record of work every month. Six months with no changes on the record is not a timing problem.
Open Change history in your Google Ads account (it’s in the Campaigns menu) and set it to the last 90 days. It shows every edit and who made it. Then check the search terms you’re paying for and what counts as a conversion. Our Google Ads audit for tradies covers the ads in depth.
It’s $290 + GST, paid once. You get a recorded walkthrough, a keep, fix or leave verdict and a 15-minute call. The $290 + GST is credited once per business against the first month of any Web Blend monthly plan signed within 30 days of the audit.
No and no. Never send a password or authentication code. Add us with the lowest access each platform offers, read-only where it exists. We don’t contact your agency. The verdict is yours to use however you like.
// GET HELP
Tell us who runs your marketing now and what you pay. We save your details before payment, then you continue to Stripe. We send the access steps once you’ve paid.
// ASK US FIRST
Ask anything about the Agency Second Opinion before you pay. Luke reads every question and replies personally. No payment, no obligation.