// MARKETING FOR ELECTRICIANS
Marketing for electricians has to win two different jobs. A fault call goes to the first licensed sparky who can get there today. A switchboard upgrade or EV charger goes to whoever explains the cost best. We set up the profile, website, follow-up and ads for both.
// TWO KINDS OF ELECTRICAL JOB
These two customers search differently, decide differently and sit at different distances from your van.
Often on a phone in a dark house. The customer wants a number, proof you are licensed and a sign you cover their suburb. They call one of the first few results and rarely compare.
What it needs: A map pack profile, fault pages with the phone on the first screen, a radius you can actually reach the same day, and someone answering.
Planned, quoted and worth far more per job. The customer researches cost, compares two or three electricians and checks licence and insurance before booking anyone in.
What it needs: A page per install with the cost detail people search for, quote requests by form, a wider service area, and follow-up on every quote.
// THE INSTALLS
Often prompted by a safety switch that keeps tripping, an old board with ceramic fuses, or an asbestos backing board in an older home. That means fault traffic can turn into an install, so the fault page links to the switchboard page. A free switchboard safety check is an offer homeowners understand.
Buyers search the charger brand, the cost and whether their board can take the load. A page that answers those three, names the chargers you install and says when a board upgrade is needed gets the quote request a generic page does not.
A separate buyer with a long research cycle and a crowded market of dedicated solar retailers. Give it its own page and its own budget, or leave it out. Folding it into a general services page wins neither the solar search nor the sparky search.
// THE ORDER
Each step makes the next one cheaper. Prices are ex GST and fixed before work starts.
"Electrician" as the primary category, honest secondaries for solar or EV charger work you actually do, the address hidden and the service area set to the suburbs you cover.
Setup and verification $390 + GST, fixed.
Fault pages that put the call button first. A page each for switchboards, EV chargers, rewiring, safety switches and smoke alarms. Your licence and insurance on show, and the call-out fee published if you are comfortable with it.
Full website from $2,800 + GST, hosting included. Single landing page $1,500 + GST.
A review naming the job and the suburb carries more weight than five stars and no words. An automatic request when the job is closed is how a long-running business stops looking new on Google.
Review system $1,500 + GST setup, then $497/month + GST.
A fault caller who gets voicemail rings the next electrician. Text-back catches the call while you are in a roof space, and quote follow-up chases the EV and switchboard quotes that went quiet.
Missed-call text-back from $1,800 + GST. Quote follow-up from $900 + GST.
Faults stay inside the radius you can reach the same day. Installs such as switchboards can run wider, because the work is quoted and the travel is priced in. Separate budgets stop one starving the other.
Management $650/month + GST. Ad spend is separate and paid straight to Google.
Organic work goes first to switchboard upgrades, EV chargers and rewiring, the cost searches buyers make before they ring anyone. It builds under the ads and takes over searches you were paying for.
One-off SEO builds from $3,500 + GST, scoped before we start.
// YOUR LICENCE
A licence number is a credential a lead reseller or directory page cannot fake. Homeowners pricing bigger electrical work look for it before they ring, and Google reads it when it matches across your site and profile.
// ONE ELECTRICIAN, THE WHOLE STACK
Joondalup Electrical came to us in July 2026 with four indexed pages and work that came mostly from word of mouth. Switchboard upgrades were the job the owner most wanted more of, and there was no page for them anywhere. Here is what went in.
Review figures measured 6 August 2026, roughly a month after kickoff.
// QUESTIONS
Switchboards, EV chargers, licence details and budget, answered for Australian electrical contractors.
Get in touchA Google Business Profile that shows in the map pack, a website with fault pages and a page per install, reviews that name the job, and fast answers to every call. Then Google Ads with faults and installs in separate campaigns, and SEO for the install searches worth the most.
Give each install its own page, its own ad group and its own reviews. Answer what buyers search before they call: the cost, what is involved, whether the board needs an upgrade and which chargers you install. A free switchboard safety check is a clear offer that turns fault visits into upgrade quotes.
Yes. Put it on the website, the Google Business Profile and directory listings, with the state that issued it. Your state regulator has rules on how licence details appear in advertising, so confirm those with them.
Not for faults. Someone with no power searches Google. Meta ads can suit planned installs such as solar, batteries or EV chargers, usually once the Google side is converting.
Start with the fixed pieces that keep working: profile, website, reviews and follow-up. Google Ads management with us is $650/month + GST, with ad spend paid to Google. Joondalup Electrical's account was planned on $1,000 to $1,500 a month, with every keyword checked against live Perth volume and cost per click first.
Yes. Your Google Business Profile, ad accounts, website and domain sit in your name. For Joondalup Electrical we moved the domain and hosting into accounts the owner controls. There is no lock-in contract.
// RELATED
Licence on show, tap-to-call fault pages and a page per job and suburb.
SEO for electriciansThe map pack and the organic results for fault and install searches.
Google Ads for tradiesHow emergency and quoted trades need different accounts.
Electrician rates in AustraliaHourly rates and call-out fees by city, with sources.
Job management software for electriciansWhere the enquiry goes after the marketing brings it in.
Marketing for tradiesThe order every trade business should add marketing in.
// THE NEXT SWITCHBOARD JOB
Tell us your suburbs, the installs you want more of and what you run now. We will tell you the next step worth paying for, and what it costs.
Get an electrical marketing plan