Marketing for electricians in Melbourne: websites and Google Ads for one electrician at a time
We work with one electrical business in Melbourne. We set up your website, Google Business Profile, reviews, missed-call text-back and Google Ads, and we take on no other electrician in the city. Right now that spot is free.
Or call 0481 608 500 or email [email protected]
We work with one electrician in Melbourne, and that spot is free
If we worked with two Melbourne electricians, we would be competing against ourselves: bidding on the same Google searches and writing pages for the same suburbs. Neither of them would get our best work.
So we work with one electrical business in Melbourne, and nobody has that spot right now.
Melbourne electrical spot: free
- We work with one electrical business in Melbourne at a time, never two.
- We have no Melbourne electrical client right now, so the spot is free.
- You keep it while we work together. There is no lock-in contract.
- If you ever leave, the spot opens up again straight away.
What we set up for your electrical business
These are the same pieces we use in our marketing for electricians, from your Google profile and website to your Google Ads, all set up around the suburbs you work in. We start with whichever piece needs the most work.
A Google Business Profile set up for your side of Melbourne
Electrician as the primary category, the suburbs you actually reach as your service area, and your real jobs and photos on it. We keep the hours, photos and details accurate and the profile active.
Google Business Profile setup →A website that splits faults from installs
Fault pages with the call button first, then a page each for switchboard upgrades, EV chargers, safety switches and rewiring. Your registration details and insurance on show as real text.
Websites for electricians →Reviews that name the job and the suburb
An automatic review request goes out when the job is closed. A review that says "switchboard upgrade in Reservoir" tells the next customer far more than five stars and no words.
Review system →Missed calls get a text back while you are on the tools
Every call you miss in a roof space gets a text back, and quotes that go quiet get a follow-up. A fault caller who only gets voicemail rings the next electrician.
Missed-call text-back →Google Ads with faults and installs kept apart
Fault ads stay inside the suburbs you can reach the same day. Quoted installs can run wider across Melbourne, because the travel is priced into the job. Separate budgets stop one starving the other.
Google Ads for tradies →SEO for the installs worth the most
Pages built around what Melbourne homeowners search before they ring anyone: what a switchboard upgrade involves, whether the board can take an EV charger, and what it costs.
SEO for electricians →Electrician websites in Melbourne: an example template
A template we built to show the layout we use for an electrical business in Melbourne: a call-first home page, a page per service and a short quote form. It scrolls on its own; scroll either screen to look around.
Example template, fictional brand, placeholder content
Example Electrical is a made-up name. The template is not a real business and is hidden from search engines.
What is different about marketing an electrical business in Melbourne
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A big city, a short fault radius
A same-day fault callout only works in suburbs you can reach quickly, and Melbourne is too big for one radius. Your profile, pages and fault ads are set to the suburbs you genuinely cover, not the whole city.
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Older homes, older switchboards
Established suburbs are full of older homes with old switchboards, and a fault visit there often turns into an upgrade quote. Your fault pages link straight to your switchboard page to make that next step easy.
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Homes moving off gas
Victoria is moving homes off gas. Heat pumps, induction cooktops, EV chargers and batteries all add load to the board, and the homeowner pricing them wants to know whether theirs can take it.
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Your Energy Safe Victoria registration
Victorian electrical contractors are registered with Energy Safe Victoria. Your registration number goes on your website, your Google profile and every listing, written the same way each time.
Two trade businesses we already work with
Neither is in Melbourne, so the Melbourne spot is still free.
Electrical · Perth, WA
Joondalup Electrical
4 to 46 pages Their website grew from four pages to 46, with fault pages, a page per install and a page for each suburb they cover.
Read the case study →
Plumbing · Perth, WA
Plumbed Right
Close to 3 years We have worked with Plumbed Right for close to three years: their website, video and Google Ads, run by one team.
See the project →How it works: a 15-minute call, then a plan you can say yes or no to
Book a 15-minute call
Tell us the suburbs you cover, the jobs you want more of and what you have running now. We will tell you honestly whether we are the right fit.
Start with the $290 + GST audit
Two Loom videos on your website, Google Business Profile, reviews and any ad account by 5:00 pm ACST the next business day, then a 15-minute walk-through call. Anything that is already working stays. The $290 + GST is credited once per business against the first month of any Web Blend monthly plan signed within 30 days of the audit.
You get a written plan
What to do first and in what order, with the scope and a fixed quote in writing before any work starts. Then you decide.
You become our Melbourne electrician
Say yes and the Melbourne spot is yours. We start building, with every account and the domain set up in your name.
What we will not do is promise you page one, a place in the map results or a set number of calls. Nobody controls those. We promise the work: written down before we start, done properly, with tracking set up so every call and enquiry is recorded. The Lead System is $3,000 + GST a month, month to month, with no setup fee. Our prices are on the pricing page.
The Melbourne spot: straight answers
What working with one electrician in Melbourne means, what it costs and what to expect, for electrical business owners.
Book a 15-minute callWhy do you only work with one electrician in Melbourne?
Because otherwise we would be competing against ourselves. With two Melbourne electricians, we would be bidding against our own client on the same Google searches and writing pages that chase the same suburbs and jobs. With one, all of our work is on your side.
Is the Melbourne spot free right now?
Yes. We have no Melbourne electrical client at the moment. Once an electrician takes the spot, we do not take another. If that electrician ever leaves, the spot opens up again straight away. The spot comes with the Lead System or Growth plan.
Do I have to sign a lock-in contract to keep the spot?
No. There is no lock-in contract. The spot is yours while we work together, and your website, domain, Google Business Profile and ad accounts are set up in your name from day one.
Can you guarantee page one on Google or a number of leads?
No, and be wary of anyone who does. Google decides rankings, and the map results change with where the customer is searching from. What we promise is the work itself: written down before we start, done properly, with tracking set up so every call and enquiry is recorded.
Do you need to be based in Melbourne to do this?
No. Web Blend is based in Darwin and works with trade businesses around Australia by phone and video call. You send photos and short videos of real jobs from your phone, and we do the rest.
Should my electrical registration number be on my website?
Yes. Put your registered electrical contractor number on your website, your Google Business Profile and every directory listing, written the same way each time. Energy Safe Victoria sets the rules on how registration details appear in advertising, so confirm the specifics with them.
What do you need from me before the call?
Nothing prepared. Have your website address handy and a rough idea of the suburbs you cover and the jobs you want more of, such as switchboard upgrades, EV chargers or faults. Fifteen minutes is enough to tell whether we are a fit.
How much does it cost?
The Lead System is $3,000 + GST a month: month to month with 30 days' notice, the first month paid up front and no setup fee. Ad spend is separate and paid straight to Google. Every price is published on the Web Blend pricing page, and every quote is fixed before work starts.
More for electrical businesses
The full method for any Australian electrical business: faults, installs, licence details and the order to add it in.
Websites for electriciansTap-to-call fault pages, a page per install and your licence on show.
SEO for electriciansThe map pack and the organic results for fault and install searches.
Electrician rates in AustraliaHourly rates and call-out fees by city, Melbourne included, with sources.
Want to be the electrician we work with in Melbourne?
Fifteen minutes on the phone. Tell us your suburbs and the jobs you want more of, and we will tell you honestly whether we are a fit.
Book a 15-minute call (opens in a new tab)Or call 0481 608 500 or email [email protected]