What you are actually paying for
We read the search terms report, not just the keyword list. Jobs, courses, DIY, supplier and out-of-area searches that could never become a booked job are flagged with the spend your own account shows against them.
// GOOGLE ADS AUDIT · $290 + GST
Google Ads audit for tradies
A Google Ads audit for tradies is a fixed-price review of a trade business’s ad account that shows where the budget is going on searches, settings and clicks that could never become a booked job. Web Blend runs it as part of the Website & Ads Audit for $290 + GST, and the fee is credited if you go ahead with the fixes.
Updated: 28 September 2026
// THE SHORT ANSWER
Why tradie Google Ads accounts leak money
Most leaking accounts are not badly built on purpose. They were set up once, then Google’s matching widened, the tracking counted the wrong things and nobody read the search terms report again. The account keeps spending, and the monthly report still looks fine.
What the audit is: Luke reviews your account with an AI-assisted process, checks and interprets every finding, then records the walkthrough himself. You see the problem in your own account, not in a template.
What it is not: it does not change anything in your account or promise a saving. You get the diagnosis and the order to fix it in, and you choose who does the work.
// THE SIX CHECKS
What the Google Ads audit checks
Each check follows the money from the search Google matched to the page the customer landed on and whether the enquiry was counted properly.
What bidding is being rewarded for
We check which conversion actions are primary, whether calls and forms are counted once, and whether a page view or a two-second call is being reported as a lead.
How far Google is stretching your keywords
Broad match, phrase match and any AI-driven expansion settings are checked against the searches they are really pulling in, so you can see where the reach is paying off and where it is not.
Whether the ads show where you work
We compare the targeted area and the presence or interest setting with the suburbs you actually service. A click from interstate is cheap to buy and costs you the same as a real one.
Whether the phone calls are counted
Most tradie leads ring rather than fill in a form. We check whether calls from the ads and from the website are tracked, and whether short or missed calls are inflating the numbers.
Where the click lands
We look at the page each ad sends people to on a phone: how fast it loads, whether the phone number is one tap away, and whether it matches the search that paid for the click.
// THE EXCHANGE
What you provide and what you get back
You provide
- Your website address and the best email and phone number to reach you.
- Read-only access to your Google Ads account, or an export of the campaigns and search terms report if access is not possible.
- Your service area and the jobs you want more of, plus any you would rather not get.
- Never a password, authentication code or secret key. Read-only access is enough.
You receive
- A screen-recorded video walkthrough of the findings, in the account and on your website.
- A separate prioritised action-plan video: the fixes that matter most, in the order to do them.
- The search terms and settings where spend is going to searches that could not become a job.
- The same review of your website, enquiry path and follow-up, because the Google Ads audit sits inside the Website & Ads Audit.
// THE FEE
The fee: $290 + GST, credited if you go ahead
The audit is $290 + GST, paid once through Stripe. Both videos arrive by 5:00 pm ACST on the next business day after payment and after we have the access we need.
If Web Blend quotes implementation that fixes what the audit found, and you accept a quote of $1,500 + GST or more within 30 days of delivery, the full $290 + GST comes off it. Otherwise you keep the videos and take them to whoever you like. The full conditions are in the audit terms.
// BE HONEST WITH YOURSELF
Who should not buy this audit
Four situations where $290 + GST is the wrong spend. Better to say so here.
You have not started Google Ads yet
There is no account to audit. The Website & Ads Audit still reviews your site and enquiry path, but if ads are the question, a setup conversation about Google Ads management is the better first step.
You cannot give read-only access or an export
The Google Ads part of the audit depends on seeing the account. Without access or an adequate export, we can only comment on the ads and landing page from the outside.
You want someone to make the changes today
The audit is the diagnosis. It does not include changes to your ad account, your website or your tracking. Implementation is quoted separately, and the audit fee can be credited against it.
You want a guaranteed saving
Nobody can honestly promise a dollar figure before seeing the account, and we will not. The audit shows where the money is going and what to change first.
// QUESTIONS
Google Ads audit questions
Straight answers on price, scope and access before you pay.
Get in touchWhat does a Google Ads audit for tradies cost?
The Web Blend Google Ads audit for tradies is part of the Website & Ads Audit, which is $290 + GST, paid once through a secure Stripe checkout. There is no retainer attached. The Google Ads review is included when you provide read-only access or an adequate export before the audit starts.
Is the audit fee credited if I go ahead?
Yes, on the published terms. If Web Blend quotes implementation work that directly addresses the audit findings, the full $290 + GST is credited against one implementation engagement valued at $1,500 + GST or more, when you accept the quote and pay its deposit within 30 days of the audit being delivered.
What does the Google Ads audit check?
It checks six things: the search terms you are paying for, what your conversion tracking counts as a lead, how match types are expanding your keywords, your location settings, whether calls are tracked, and the landing page each ad sends people to. It also covers the website and enquiry path, because the ads and the site are audited together.
How long does the audit take?
Both recorded videos are sent by 5:00 pm ACST on the next business day after payment and after we receive the access and information needed. Business days exclude weekends and Northern Territory public holidays.
Do you need my Google Ads login?
No. Never send a password or authentication code. Read-only access to the Google Ads account is enough, and an export of the campaigns and search terms report works if access is not possible.
Will you tell me exactly how much money I am wasting?
We show the spend your own account reports against searches and settings that could not have produced a job, so you can see where the leak is. We do not promise a saving figure in advance, because the right answer depends on what the account data actually shows.
// KEEP READING
Related Google Ads guides and services
Getting bad leads from Google Ads
The five checks that separate a search-term problem from a tracking, location or landing-page problem.
AI Max for tradiesWhat AI Max changes about keyword matching, and when it is worth switching on for a trade account.
Conversion trackingCalls, forms and bookings counted once, so Google Ads bids toward real enquiries.
ServiceM8 Google Ads trackingSend completed ServiceM8 jobs back to Google Ads, so spend is judged on booked work.
Google Ads managementWhen you want the fixes done and the account run properly every month.
// FIND THE LEAK
See where your Google Ads budget is going
Read-only access, one fixed fee and two recorded videos by the next business day. The fee is credited if you have us fix it.
Start my $290 + GST audit