A tagged link
When ChatGPT links to your site from an answer, it adds
utm_source=chatgpt.com, according to
OpenAI’s publisher FAQ.
That is the easy one, if your form keeps the tag.
// AI LEAD TRACKING
Track ChatGPT leads
To track ChatGPT leads, you record where each customer first came from and attach it to their enquiry, so a job ChatGPT sent is counted as ChatGPT, not lumped in with Google or “direct”. Web Blend sets this up on your forms for a fixed price, from $390 + GST.
Updated 30 October 2026 · Written by Luke, founder of Web Blend
// A REAL RESULT
Five ChatGPT leads in three weeks, each one labelled
Between 7 and 27 October 2026, Plumbed Right in Perth received five form leads from ChatGPT: four blocked drains and one trenchless pipe repair. Each one arrived with ChatGPT recorded as where the customer first came from, so they were counted, not guessed.
On 27 October, one came in through this link, straight to the quote section of the pipe repair page:
plumbedright.com.au/pipe-repair/?utm_source=chatgpt.com#quote Read the Plumbed Right case study → // WHERE THEY SHOW UP
Three ways a ChatGPT lead reaches you
A visit with no tag
Some customers read the answer, then search your name on Google or type your address in. They arrive as Google or “direct”, and nothing in the visit says ChatGPT.
A phone call
Some just ring the number in the answer. Nothing on the site records that. We saw it ourselves: an AI assistant recommended Web Blend and a lead arrived, while Google Analytics showed no AI visits to the page it cited.
// WHAT WE SET UP
What the ChatGPT lead tracking setup includes
The setup catches the tagged visits and keeps them on the lead, then adds the one question that catches some of the rest. It is the same tracking that counted Plumbed Right’s leads.
Want the detail? Here is every field a lead arrives with on our own forms. Wider tracking of calls and ads is our conversion tracking service.
Included
-
The first-touch source saved and attached to every form, so a ChatGPT visit is still credited when the customer comes back through Google - ChatGPT answers kept separate from ChatGPT ad clicks
- The page each lead first landed on, with its tags
- The source written into the lead email and your CRM, so ChatGPT leads can be filtered
- An AI assistants channel in Google Analytics 4
- One extra form question: what made you look into this?
- A count of ChatGPT leads by page you can check each month
// PRICING
ChatGPT Lead Tracking Setup: from $390 + GST
from $390 + GST, one-off, depending on how many forms you have and which CRM. Already a Web Blend site client? Your forms already record the first-touch source, so yours sits at the starting price.
Plumbed Right’s five ChatGPT leads in October 2026 were counted because the form kept the first-touch source.
Get ChatGPT lead tracking set up// FIT
Who this isn’t for
Running ChatGPT ads? Their conversions are measured inside ChatGPT ads management.
-
Your enquiries come by phone only and you have no website form. Start with call tracking. - You want to know who saw you in ChatGPT without clicking. No tool can show that.
- You run ChatGPT ads and want their conversions measured. That is part of ChatGPT ads management.
// QUESTIONS
Questions about tracking ChatGPT leads
Not in ChatGPT yet? Set tracking up first, so the first lead it sends is counted and you know which page earned it.
Get in touchHow do I track leads from ChatGPT?
Save the first-touch source of every visit, including utm_source=chatgpt.com and the chatgpt.com referrer, and attach it to the enquiry when the form is sent. Then label it in your CRM, and add one question to the form for the leads that arrive untagged.
Does ChatGPT add a tag to the links it gives?
Yes. OpenAI’s publisher FAQ says ChatGPT adds utm_source=chatgpt.com to the links it sends from search answers. Your form has to keep that tag, or it is lost when the customer clicks to a second page.
Why do some ChatGPT customers show as direct or Google in my analytics?
Because they didn’t click the link. A customer who reads the answer, then types your name into Google or your address into the browser, arrives as Google or direct. Asking “what made you look into this?” on the form catches some of them.
Can I tell ChatGPT organic leads from ChatGPT ad leads?
Yes. Our tracking labels a ChatGPT ad click separately from a visit from a ChatGPT answer, so paid and organic numbers never mix.
Will this track phone calls from ChatGPT?
Only calls made from the website through a tracked number. A customer who reads ChatGPT’s answer and dials your number from it can’t be traced automatically, so we add a “how did you hear about us” step to your intake.
How much does ChatGPT lead tracking cost?
The ChatGPT Lead Tracking Setup is from $390 + GST, one-off, depending on how many forms and which CRM. Web Blend site clients sit at the starting price, because their forms already record the first-touch source.
// GET SET UP
Count the work ChatGPT is already sending you
Part of our ChatGPT SEO for tradies work. Not sure ChatGPT mentions you yet? Run the free check.
// GET A FIXED PRICE
Tell us your trade and your website
A person at Web Blend looks at your site and replies within one business day with the fixed price in writing. Nothing starts until you say yes.