// CASE STUDY · Plant nursery · Darwin, NT
Plants Direct NT
// THE BRIEF
What they came to us for
Plants Direct NT needed an online nursery that could support both everyday shoppers and wholesale buyers. Luke recalls the business starting with very little organic search visibility. The original baseline screenshots have not yet been located, so this study reports a dated result rather than an unverified growth percentage.
// WHAT WE DID
The build
The website and commerce setup
Web Blend worked with Plants Direct NT over several years. The project record in Notion describes a WordPress and WooCommerce build selected to handle wholesale pricing, with Square product and stock sync. The 2024 website audit documents the nursery, plant guides, shop categories and article pages. Those records establish the work and site structure; they do not measure the contribution of each change to search traffic.
What Search Console measured
For 1–28 January 2026, the plantsdirectnt.com.au Search Console property recorded 102,995 Australian Google Search impressions and 1,931 clicks, with an average position of 5.89 across all searches. Nonbrand examples in the query export include “nursery darwin” (16 clicks, average position 3.56) and “plant nursery darwin” (13 clicks, average position 5.31). These are search appearances and clicks, not order or revenue figures.
Where the project stands
Plants Direct NT has since moved to a different website provider and build. The figures above are a dated snapshot of the domain, not a claim that Web Blend currently runs the site. We have not found a reliable pre-project Search Console export, so the near-zero starting point is Luke’s account rather than a quantified comparison.
// EVERYTHING WE SHIPPED
What they got
Website and commerce
- WordPress and WooCommerce build for retail and wholesale buyers
- Wholesale pricing and Square product and stock sync setup
Content structure
- Nursery, plant guide, shop category and article pages documented in the 2024 project audit
- Project review of page links, product pages and customer paths
// RELATED WORK
Local SEO projects in Darwin
See how we scope Darwin search work today, including service pages, Business Profile work and measurement.
Local SEO projects in Darwin →Source: Google Search Console property sc-domain:plantsdirectnt.com.au, Australia, 1–28 January 2026, accessed via Windsor on 13 October 2026. Search Console averages combine different searches and locations. Project scope: Web Blend Notion customer record and 2024 website audit. The business later migrated away.
// SERVICES USED
What went into this build
// READY WHEN YOU ARE
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